12.11.12

'DANCE CENTRAL 3' - XBOX 360 COMMERCIAL . . .

Late last month, I directed my very first commercial - an ad for 'Dance Central 3' on Kinect for XBox 360 that debuted this weekend on UK TV . . .


From start to finish it was an amazing experience; I worked closely with the senior creative of The Outfit - Gemma Crawley - on a commercial we hoped would be as fun to watch as it was to make . . !



Starring the DJs and T4 presenters Matt Edmondson and Georgie Okell, it's my tongue in cheek homage to classic dance movie throwdowns - complete with slick flares, slow motion . . . And catsuits. Every epic dance off needs skintight lycra after all.



Once again, it was an absolute pleasure to work with the creative agency The Outfit - and the dream team of Edmondson and Okell were a joy to direct . . .



Such good sports! No matter what my choreographer Dare Cullen Jones or super stylist Ameena Kara Callender threw at 'em . . !



Now - just try and get our insanely catchy Usher track out of your head. Harder than it seems!