From start to finish it was an amazing experience; I worked closely with the senior creative of The Outfit - Gemma Crawley - on a commercial we hoped would be as fun to watch as it was to make . . !
Starring the DJs and T4 presenters Matt Edmondson and Georgie Okell, it's my tongue in cheek homage to classic dance movie throwdowns - complete with slick flares, slow motion . . . And catsuits. Every epic dance off needs skintight lycra after all.
Once again, it was an absolute pleasure to work with the creative agency The Outfit - and the dream team of Edmondson and Okell were a joy to direct . . .
Such good sports! No matter what my choreographer Dare Cullen Jones or super stylist Ameena Kara Callender threw at 'em . . !
Now - just try and get our insanely catchy Usher track out of your head. Harder than it seems!